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• Branding and Style Guide

• Jeffery Janusheske – Design Studio I

• “Our most beautiful buildings must be in our poorest areas.”
  - Sergio Farado, Former Mayor of Medelli?n, Columbia
  Design has the power to change behavior, that is one of the primary reasons why designers are brought into any project. As we have learned from Daniel Pink, developing a compelling story is integral to capturing the attention of the public and with that attention positive change can occur.
  Pick a place that you are familiar with and a spot that you feel could benefit by “good design”. This could be anything from a local coffee shop to an underused recreation center. The goal is to find a place that needs improvement, maybe even considered urban blight. Propose a design that will make it more desirable and a more beneficial place for the neighborhood and the owner.
  Develop a compelling story and make a design proposal that could be implemented for this place and identify what your design will accomplish. You are to devise a branding scenario that includes elements of modular design as discussed in Lupton’s chapter on modularity. The following should be considered in your design solution:

  - A grid system that introduces decay, degradation or randomness
  - A pattern design and grid that can be applied to multiple surfaces – Wayfinding, visuals and signage that introduce a story